跳到内容
Brandscapes : architecture in the experience economy 预览资料
关闭预览资料
正在查...

Brandscapes : architecture in the experience economy

著者: Anna Klingmann
出版商: Cambridge, Mass. : MIT Press, ©2007.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Anna Klingmann
ISBN: 0262113031 9780262113038
OCLC号码: 71312865
描述: xii, 364 p. : ill. ; 24 cm.
内容: 1. Introduction : Architecture in the experience economy --
2. Eyes which do not wee : Liners: from function to experience ; Airplanes: from hardware to humanware ; Automobiles: from standardization to mass customization --
3. Changing of the code : The experience economy ; Architecture as experience ; The brand ; Added value --
4. Architecture without architects : Architecture with a plot ; Living the fully branded experience ; Literal brandscapes ; Times Square and Potsdamer Platz ; NikeTown ; Phenomenal brandscapes ; Third Street Promenade: evolution into a "Flattened" branded ; Jerde Partnership: reinventing the communal experience ; Inspiration --
5. Marketing without marketers : The choreography of unpredictability ; The accommodating critical ; Nobrow ; Liquid architecture ; Datascapes ; Time-based strategies ; Parametric design ; SHoP ; The legacy of modernism --
6. (M)arketing : How marketing trumped (modernist) ideology ; Architecture as product: understanding, creating, communicating --
7. (M) Architecture : The lessons of Las Vegas ; The inverted shed and the inverted duck ; Place marketing ; The illusion of plans : From composition to choreography; From object to field; From axis to path; From wall to surface ; Pure creation of the mind : The legibility of intention; The discontinuity of stage and backstage; Drama + diversity + detail; Addendum 1: Figural regimes of signification; Addendum 2: The Parthenon --
8. Beyond Bilbao : Architecture as a catalyst for urban renewal ; Architecture as brand equity ; Architecture as spectacle --
9. Architecture as a brand : Corporate branding : The tension between market and place; Corporate architecture; The case of Volkswagen and Ford; From impact to contact; Inspiration ; Urban branding : Think locally act globally; Architecture as a marketing tool; Concept engineering ; Residential branding : Brandism(TM); The brand called "you" --
10. Ten reminders to architects : From product to brand ; From need to desire ; From performance to experience ; From plan to choreography ; From program to ambience ; From impact to contact ; From function to form ; From commodity to catalyst ; From physical to human context ; From object to subject --
11. Bridging the gap --
Afterword.
其他题名: Architecture in the experience economy
责任: Anna Klingmann.
更多信息:

摘要:

Architecture as imprint, as brand, as the new media of transformation--of places, communities, corporations, and people.  再读一些...

评论

社评

出版商概要

"As Anna Klingmann shows in this well-researched, and well-written book, brand and experience management are at the forefront of contemporary architectural theory and practice. Indeed, viewing 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

所有的用户标签 (1)

查看最热门的标签,展示的形式是: 标签列表 | 标签云(tag cloud)

相似资料

相关主题:(3)

这资料的用户列表 (1)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/71312865>
library:oclcnum"71312865"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
rdf:typeschema:MediaObject
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:alternateName"Architecture in the experience economy"@en
schema:copyrightYear"2007"
schema:creator
schema:datePublished"2007"
schema:description"1. Introduction : Architecture in the experience economy -- 2. Eyes which do not wee : Liners: from function to experience ; Airplanes: from hardware to humanware ; Automobiles: from standardization to mass customization -- 3. Changing of the code : The experience economy ; Architecture as experience ; The brand ; Added value -- 4. Architecture without architects : Architecture with a plot ; Living the fully branded experience ; Literal brandscapes ; Times Square and Potsdamer Platz ; NikeTown ; Phenomenal brandscapes ; Third Street Promenade: evolution into a "Flattened" branded ; Jerde Partnership: reinventing the communal experience ; Inspiration -- 5. Marketing without marketers : The choreography of unpredictability ; The accommodating critical ; Nobrow ; Liquid architecture ; Datascapes ; Time-based strategies ; Parametric design ; SHoP ; The legacy of modernism -- 6. (M)arketing : How marketing trumped (modernist) ideology ; Architecture as product: understanding, creating, communicating -- 7. (M) Architecture : The lessons of Las Vegas ; The inverted shed and the inverted duck ; Place marketing ; The illusion of plans : From composition to choreography; From object to field; From axis to path; From wall to surface ; Pure creation of the mind : The legibility of intention; The discontinuity of stage and backstage; Drama + diversity + detail; Addendum 1: Figural regimes of signification; Addendum 2: The Parthenon -- 8. Beyond Bilbao : Architecture as a catalyst for urban renewal ; Architecture as brand equity ; Architecture as spectacle -- 9. Architecture as a brand : Corporate branding : The tension between market and place; Corporate architecture; The case of Volkswagen and Ford; From impact to contact; Inspiration ; Urban branding : Think locally act globally; Architecture as a marketing tool; Concept engineering ; Residential branding : Brandism(TM); The brand called "you" -- 10. Ten reminders to architects : From product to brand ; From need to desire ; From performance to experience ; From plan to choreography ; From program to ambience ; From impact to contact ; From function to form ; From commodity to catalyst ; From physical to human context ; From object to subject -- 11. Bridging the gap -- Afterword."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/221502790>
schema:inLanguage"en"
schema:name"Brandscapes : architecture in the experience economy"@en
schema:numberOfPages"364"
schema:publication
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/71312865>
schema:reviewBody""In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits and considering the damage it may do." "Klingmann argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether it be of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square - prototypes and case studies in branding - to Prada's superstar-architect-designed shopping epicenters and the banalities of NikeTown. Beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes."--BOOK JACKET."
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA745034>
wdrs:describedby

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.