详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
Joseph Hancock |
| ISBN: | 9781563676222 1563676222 |
| OCLC号码: | 426121047 |
| 描述: | xxiii, 216 p. : ill. (chiefly col.) ; 23 cm. |
| 内容: | Introduction: what is fashion branding? -- Thinking critically: a history of fashion brands and culture -- The history of a king: Ralph Lauren -- Mass luxury style: Dolce & Gabbana : Interview with Edward Choi Augustyn -- The empress of fashion: Vera Wang : Interview: Michelle Bakar -- In-store branding concepts: Abercrombie & Fitch : Interview: Lynn McGrane -- Viral fashion branding: Johnny Cupcakes : Interview: Jennifer Lea Cohan -- A great idea from a new designer: Dante Beatrix : Interview: Jill Walker-Roberts -- Creating a television brand: Brini Maxwell : Interview: Brini Maxwell -- Niche fashion branding: Ginch Gonch : Interview: Shaun Cole -- Treating people right: Billy Blues -- Conclusion: the future of fashion brands : Interview: Krista Pharr-Lowther. |
| 责任: | Joseph Hancock. |
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