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Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding
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Brand/story : Ralph, Vera, Johnny, Billy, and other adventures in fashion branding

著者: Joseph Hancock
出版商: New York : Fairchild Books, ©2009.
版本/格式:   图书 : 英语查看所有的版本和格式
提要:

Fashion brands and the images they convey, dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with an understanding of fashion branding  再读一些...

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所有的著者/提供者: Joseph Hancock
ISBN: 9781563676222 1563676222
OCLC号码: 426121047
描述: xxiii, 216 p. : ill. (chiefly col.) ; 23 cm.
内容: Introduction: what is fashion branding? --
Thinking critically: a history of fashion brands and culture --
The history of a king: Ralph Lauren --
Mass luxury style: Dolce & Gabbana : Interview with Edward Choi Augustyn --
The empress of fashion: Vera Wang : Interview: Michelle Bakar --
In-store branding concepts: Abercrombie & Fitch : Interview: Lynn McGrane --
Viral fashion branding: Johnny Cupcakes : Interview: Jennifer Lea Cohan --
A great idea from a new designer: Dante Beatrix : Interview: Jill Walker-Roberts --
Creating a television brand: Brini Maxwell : Interview: Brini Maxwell --
Niche fashion branding: Ginch Gonch : Interview: Shaun Cole --
Treating people right: Billy Blues --
Conclusion: the future of fashion brands : Interview: Krista Pharr-Lowther.
责任: Joseph Hancock.

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