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| Genre/Form: | Audiobooks |
|---|---|
| Material Type: | Audio book, etc. |
| Document Type: | Sound Recording |
| All Authors / Contributors: |
Martin Lindström; Dan Woren; Random House Audio Publishing. |
| ISBN: | 9780307943330 030794333X |
| OCLC Number: | 699764225 |
| Notes: | Compact discs. Subtitle from container. |
| Performer(s): | Read by Dan Woren. |
| Description: | 9 sound discs (10 hr., 30 min.) : digital ; 4 3/4 in. |
| Responsibility: | Martin Lindstrom. |
Abstract:
Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
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