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Brandwashed : [tricks companies use to manipulate our minds and persuade us to buy]

Author: Martin Lindström; Dan Woren; Random House Audio Publishing.
Publisher: [New York] : Random House Audio, 2011.
Edition/Format:   Audiobook on CD : CD audio : English : UnabridgedView all editions and formats
Database:WorldCat
Summary:
Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Martin Lindström; Dan Woren; Random House Audio Publishing.
ISBN: 9780307943330 030794333X
OCLC Number: 699764225
Notes: Compact discs.
Subtitle from container.
Performer(s): Read by Dan Woren.
Description: 9 sound discs (10 hr., 30 min.) : digital ; 4 3/4 in.
Responsibility: Martin Lindstrom.

Abstract:

Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.

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