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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Author: Martin Lindström; Dan Woren
Publisher: [Westminster, MD] : Books on Tape, [2011]
Edition/Format:   eAudiobook : MP3 : English : UnabridgedView all editions and formats
Summary:
Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.
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Genre/Form: Audiobooks
Additional Physical Format: Hard copy version:
Lindström, Martin, 1970-
Brandwashed.
[New York] : Random House Audio, ℗2011
(OCoLC)699764225
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Martin Lindström; Dan Woren
ISBN: 9780307943361 0307943364
OCLC Number: 785827777
Notes: Downloadable audio file.
Title from: Title details screen.
Duration: 10:39:59.
Performer(s): Read by Dan Woren.
Description: 1 online resource.
Details: Requires OverDrive Media Console (WMA file size: 153284 KB; MP3 file size: 300568 KB).; Mode of access: World Wide Web.
Responsibility: Martin Lindstrom.

Abstract:

Martin Lindstrom offers an insider's guide to the marketing industry, shedding light on long-held secrets and tricks of the trade. Here, listeners will discover how advertisers intentionally target children, how men react to provocative ads, and how marketers capitalize on public panic and paranoia.

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