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The brass tacks entrepreneur

Author: Jim Schell
Publisher: New York : H. Holt & Co., 1993.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Looking for a mentor? One you can trust? And afford? Then look no further. He's right here - in your hand. There isn't much Jim Schell hasn't seen in his twenty-two years as an entrepreneur. He learned the tricks of the entrepreneurial trade the way most do, at the costly and unforgiving hands of trial and error. And he's offended by the waste that is a natural by-product of this method of learning. He's also
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Document Type: Book
All Authors / Contributors: Jim Schell
ISBN: 0805023704 9780805023701
OCLC Number: 26672535
Notes: Includes index.
Description: xv, 253 pages : illustrations ; 24 cm
Contents: Small business evolution --
The start-up --
The inside players --
The outside players --
The keys to success --
Origins of the most painful mistakes --
Career decisions --
Selling the business --
The entrepreneur : who we are and why we persevere --
Tips for success.
Responsibility: Jim Schell.

Abstract:

Looking for a mentor? One you can trust? And afford? Then look no further. He's right here - in your hand. There isn't much Jim Schell hasn't seen in his twenty-two years as an entrepreneur. He learned the tricks of the entrepreneurial trade the way most do, at the costly and unforgiving hands of trial and error. And he's offended by the waste that is a natural by-product of this method of learning. He's also offended by the inevitable burnout that comes from the typical entrepreneur's endless list of energy-draining, unnecessary mistakes - mistakes that can be avoided with the help of a mentor.

The Brass-Tacks Entrepreneur is everyone's mentor - every working entrepreneur, every wannabe. Jim Schell writes so others can learn from his experience, avoid his mistakes, benefit from his successes, and purge trial and error from their collection of management tools. Using an abbreviated case-history approach in the opening chapters, Schell discusses the evolutionary stages of the small business, preparing the reader for the how-to and the what-it's-like lessons that follow. Then he looks at the start-up, the inside and outside players found in the entrepreneurial environment, team building, customer reverence, commitment to quality, coping with change, and many other keys to success. He discusses the origins of entrepreneurs' most painful mistakes and the make-it-or-break-it decisions they face. If the entrepreneur encounters it, Schell confronts it - head on.

Written in a refreshingly direct style, The Brass-Tacks Entrepreneur has something for every entrepreneur and small-business owner. No theory here; this book is a reality check. It is as much about how it feels to build a business as it is about how it can be done successfully. It shares the lessons of Jim Schell's accomplishments and failures, and provides a real-life glimpse into the risky, but rewarding, entrepreneurial world.

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