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Breaking up America : advertisers and the new media world
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Breaking up America : advertisers and the new media world

Autor: Joseph Turow
Editorial: Chicago : University of Chicago Press, 1997.
Edición/Formato:  Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Resumen:
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
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Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Joseph Turow
ISBN: 0226817490 9780226817491 0226817504 9780226817507
Número OCLC: 35033533
Descripción: xiv, 242 p. ; 24 cm.
Contenido: Targeting a new world. --
In mass marketing's shadow. --
The roots of division. --
Mapping a fractured society. --
Signaling divisions. --
Tailoring differences. --
Planning a fractured future. --
Image tribes.
Responsabilidad: Joseph Turow.
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Resumen:

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

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Datos enlazados


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