skip to content
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand Preview this item
ClosePreview this item

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Author: Catherine Kaputa
Publisher: Boston, MA : Nicholas Brealey Pub., 2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create  Read more...
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC Number: 759084202
Description: xxii, 272 pages ; 23 cm
Contents: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
Responsibility: Catherine Kaputa.

Abstract:

Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

"Whether you're dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.