zum Inhalt wechseln
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand Titelvorschau
SchließenTitelvorschau
Prüfung…

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Verfasser/in: Catherine Kaputa
Verlag: Boston, MA : Nicholas Brealey Pub., 2012.
Ausgabe/Format   book_printbook : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create  Weiterlesen…
Bewertung:

(noch nicht bewertet) 0 mit Rezensionen - Verfassen Sie als Erste eine Rezension.

Themen
Ähnliche Titel

 

Exemplar ausleihen

&AllPage.SpinnerRetrieving; Suche nach Bibliotheken, die diesen Titel besitzen ...

Details

Dokumenttyp: Buch
Alle Autoren: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC-Nummer: 759084202
Beschreibung: xxii, 272 pages ; 23 cm
Inhalt: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
Verfasserangabe: Catherine Kaputa.

Abstract:

Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.  Weiterlesen…

Rezensionen

Redaktionelle Rezension

Nielsen BookData

'Whether you're dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and Weiterlesen…

 
Nutzer-Rezensionen
Suche nach GoodReads-Rezensionen
Suche nach DOGObooks-Rezensionen…

Tags

Tragen Sie als Erste Tags ein.

Ähnliche Titel

Anfrage bestätigen

Sie haben diesen Titel bereits angefordert. Wenn Sie trotzdem fortfahren möchten, klicken Sie auf OK.

Verlinkung


Primary Entity

<http://www.worldcat.org/oclc/759084202> # Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "759084202" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1077491100#Place/boston_ma> ; # Boston, MA
    schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
    schema:about <http://id.worldcat.org/fast/1137062> ; # Success in business
    schema:about <http://dewey.info/class/658.827/e23/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/70801082> ; # Catherine Kaputa
    schema:datePublished "2012" ;
    schema:description "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]."@en ;
    schema:description "Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1077491100> ;
    schema:inLanguage "en" ;
    schema:name "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en ;
    schema:productID "759084202" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/759084202#PublicationEvent/boston_ma_nicholas_brealey_pub_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1077491100#Agent/nicholas_brealey_pub> ; # Nicholas Brealey Pub.
    schema:workExample <http://worldcat.org/isbn/9781857885811> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/759084202> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1077491100#Agent/nicholas_brealey_pub> # Nicholas Brealey Pub.
    a bgn:Agent ;
    schema:name "Nicholas Brealey Pub." ;
    .

<http://id.worldcat.org/fast/1137062> # Success in business
    a schema:Intangible ;
    schema:name "Success in business"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://viaf.org/viaf/70801082> # Catherine Kaputa
    a schema:Person ;
    schema:birthDate "1948" ;
    schema:familyName "Kaputa" ;
    schema:givenName "Catherine" ;
    schema:name "Catherine Kaputa" ;
    .

<http://worldcat.org/isbn/9781857885811>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1857885813" ;
    schema:isbn "9781857885811" ;
    .

<http://www.worldcat.org/title/-/oclc/759084202>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/759084202> ; # Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
    schema:dateModified "2015-02-24" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fenster schließen

Bitte in WorldCat einloggen 

Sie haben kein Konto? Sie können sehr einfach ein kostenloses Konto anlegen,.