跳到内容
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand 预览资料
关闭预览资料
正在查...

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

著者: Catherine Kaputa
出版商: Boston, MA : Nicholas Brealey Pub., 2012.
版本/格式:   book_printbook : 英语查看所有的版本和格式
数据库:WorldCat
提要:
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

文件类型:
所有的著者/提供者: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC号码: 759084202
描述: xxii, 272 pages ; 23 cm
内容: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
责任: Catherine Kaputa.

摘要:

Catherine Kaputa, one of the world's leading experts on personal branding, gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.  再读一些...

评论

社评

出版商概要

'Whether you're dying to launch your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Catherine Kaputa has made this challenge her personal and 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!

相似资料

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/759084202> # Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "759084202" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1077491100#Place/boston_ma> ; # Boston, MA
    schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
    schema:about <http://id.worldcat.org/fast/1137062> ; # Success in business
    schema:about <http://dewey.info/class/658.827/e23/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/70801082> ; # Catherine Kaputa
    schema:datePublished "2012" ;
    schema:description "From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4]."@en ;
    schema:description "Foreword -- Introduction -- What's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand -- About the author -- Acknowledgements -- Notes -- Index."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1077491100> ;
    schema:inLanguage "en" ;
    schema:name "Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand"@en ;
    schema:productID "759084202" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/759084202#PublicationEvent/boston_ma_nicholas_brealey_pub_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1077491100#Agent/nicholas_brealey_pub> ; # Nicholas Brealey Pub.
    schema:workExample <http://worldcat.org/isbn/9781857885811> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/759084202> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1077491100#Agent/nicholas_brealey_pub> # Nicholas Brealey Pub.
    a bgn:Agent ;
    schema:name "Nicholas Brealey Pub." ;
    .

<http://id.worldcat.org/fast/1137062> # Success in business
    a schema:Intangible ;
    schema:name "Success in business"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
    schema:name "Branding (Marketing)"@en ;
    .

<http://viaf.org/viaf/70801082> # Catherine Kaputa
    a schema:Person ;
    schema:birthDate "1948" ;
    schema:familyName "Kaputa" ;
    schema:givenName "Catherine" ;
    schema:name "Catherine Kaputa" ;
    .

<http://worldcat.org/isbn/9781857885811>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "1857885813" ;
    schema:isbn "9781857885811" ;
    .

<http://www.worldcat.org/title/-/oclc/759084202>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/759084202> ; # Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
    schema:dateModified "2015-02-24" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.