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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

著者: Catherine Kaputa
出版商: Boston, MA : Nicholas Brealey Pub., 2012.
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create  再读一些...
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所有的著者/提供者: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC号码: 759084202
描述: xxii, 272 pages ; 23 cm
内容: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
责任: Catherine Kaputa.

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Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm  再读一些...

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If there's one thing you've just got to know about-but is tough to learn about-it's branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. 再读一些...

 
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