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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Author: Catherine Kaputa
Publisher: Boston : Nicholas Brealey Pub., 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kaputa, Catherine, 1948-
Breakthrough branding.
Boston : Nicholas Brealey Pub., 2012
(DLC) 2011044338
(OCoLC)759084202
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Kaputa
ISBN: 9781857889956 1857889959
OCLC Number: 784949339
Description: 1 online resource (496 pages)
Contents: 1. What's the brand idea? --
2. The alchemy of the brand entrepreneur --
3. Power positioning --
4. The making of a brand's verbal identity --
5. Creating your brand's look and feel --
6. Pimp my brand! --
7. Brand big!: boldly marketing the brand --
8. Company culture: one team with one dream --
9. What's your pitch? --
10. Take the "work" out of networking --
11. From small idea to big brand.
Responsibility: Catherine Kaputa.

Abstract:

Catherine Kaputa, one of the world's leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.  Read more...

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If there's one thing you've just got to know about-but is tough to learn about-it's branding. Catherina Kaputa tells you what you must know in this valuable book. Read it before your competitors do. Read more...

 
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