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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Author: Catherine Kaputa
Publisher: Boston, MA : Nicholas Brealey Pub., 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm  Read more...

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Additional Physical Format: Print version:
Kaputa, Catherine, 1948-
Breakthrough branding.
Boston, MA : Nicholas Brealey Pub., 2012
(DLC) 2011044338
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC Number: 885443254
Description: 1 online resource (xxii, 272 pages)
Contents: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
Responsibility: Catherine Kaputa.

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[Kaputa] provides direct and easy-to-grasp (and -apply) concepts within reach for any entre-/intrapreneur. . . Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand, Read more...

 
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