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Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Author: Catherine Kaputa
Publisher: Boston, MA : Nicholas Brealey Pub., 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Catherine Kaputa
ISBN: 9781857885811 1857885813
OCLC Number: 939978568
Description: 272 p.
Contents: Foreword --
Introduction --
What's the brand idea? --
The alchemy of the brand entrepreneur --
Power positioning --
The making of a brand's verbal identity --
Creating your brand's look and feel --
Pimp my brand! --
Brand big! : boldly marketing the brand --
Company culture : one team with one dream --
What's your pitch? --
Take the "work" out of networking --
From small business to big brand --
About the author --
Acknowledgements --
Notes --
Index.
Responsibility: Catherine Kaputa.

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