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Breakthrough entrepreneurship : the proven framework for building brilliant new businesses

Author: Jon Burgstone; Bill Murphy, Jr.
Publisher: San Francisco, Calif. : Farallon Pub., ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something  Read more...
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Document Type: Book
All Authors / Contributors: Jon Burgstone; Bill Murphy, Jr.
ISBN: 0983961115 9780983961116
OCLC Number: 808215905
Description: 270 pages ; 23 cm
Contents: The driving forces in entrepreneurship --
Idea generation and evaluation --
Customer pain and value proposition --
Maximum information for minimum cost --
Competitive advantage, business models & execution --
Building credibility --
Marshalling resources --
Learning to lead --
Maintaining balance and living the entrepreneurial life --
Learning to expect and achieve more.
Responsibility: Jon Burgstone and Bill Murphy, Jr.

Abstract:

"Writing with business journalist Murphy, entrepreneurship expert and UC-Berkeley professor Burgstone offers a strong, comprehensive handbook for aspiring entrepreneurs who are seized with the fire of ambition but unsure where to begin. The authors detail a step-by step framework for readers to brainstorm a winning business idea, test it before they've committed too much time and money, and develop it into something great. Using examples of companies large and small (Zipcar, Parenting, Wal-Mart, Google), Burgstone and Murphy teach readers to find and fill an unmet customer need, plan for profitability, strive for sustainability, establish credibility, gather necessary resources, lead and manage effectively, and maintain balance. Their enthusiasm and energy make even complex questions about idea generation, customer acquisition, and leadership accessible; and the practical, easy to understand instruction will be invaluable to the budding entrepreneur."

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