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Breakthrough food product innovation : through emotions research

Author: David S Lundahl
Publisher: Amsterdam ; Boston : Elsevier/Academic Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lundahl, David S.
Breakthrough food product innovation through emotions research.
London ; Waltham, MA : Elsevier/Academic Press, ©2012
(DLC) 2011276675
(OCoLC)748336435
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David S Lundahl
ISBN: 9780123877123 0123877121 9780123877147 0123877148 1283311011 9781283311014
OCLC Number: 763161422
Description: 1 online resource (xv, 240 pages) : illustrations (some color)
Contents: Introduction --
Current Problems in the Consumer Packaged Goods industry 1 --
Innovation 2 --
Introduction to Behavior in Innovation 3 --
Behavioral Frameworks 4 --
Developing Your Innovation Strategy 5 --
Behavioral-Driven Discovery 6 --
Conceptual Design for Scoping 7 --
Product Design 8 --
Rapid Iterative Building 9 --
The Future is Now!
Responsibility: David Lundahl.

Abstract:

Gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. This book presents a  Read more...

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"The book has several strong points. First, readers will enjoy the incorporation of industry examples...Second, helpful reader guides are included throughout the book, such as summaries of key points Read more...

 
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