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Breakthrough marketing plans : how to stop wasting time and start driving growth

Autor: Tim Calkins
Editorial: New York, NY : Palgrave Macmillan, 2008.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and  Leer más
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Detalles

Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Tim Calkins
ISBN: 0230607578 9780230607576 9780230607569 023060756X
Número OCLC: 190843540
Descripción: xi, 172 p. : ill. ; 24 cm.
Contenido: Who needs a marketing plan, anyway? --
Why so many marketing plans are a waste of time --
What really matters : the one-page summary --
The best of the best --
The road map : step by step --
Writing the plan --
The big show --
Marketing plan template --
Breakthrough marketing plan example --
Twenty strategic initiatives --
Common questions.
Responsabilidad: Tim Calkins.
Más información:

Resumen:

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.  Leer más

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"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really Leer más

 
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Datos enlazados


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