aller au contenu
Breakthrough marketing plans : how to stop wasting time and start driving growth Aperçu de cet ouvrage
FermerAperçu de cet ouvrage
Vérifiant…

Breakthrough marketing plans : how to stop wasting time and start driving growth

Auteur : Tim Calkins
Éditeur : New York, NY : Palgrave Macmillan, 2008.
Édition/format :   Print book : AnglaisVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and  Lire la suite...
Évaluation :

(pas encore évalué) 0 avec des critiques - Soyez le premier.

Sujets
Plus comme ceci

 

Trouver un exemplaire dans la bibliothèque

&AllPage.SpinnerRetrieving; Recherche de bibliothèques qui possèdent cet ouvrage...

Détails

Type d’ouvrage : Ressource Internet
Format : Livre, Ressource Internet
Tous les auteurs / collaborateurs : Tim Calkins
ISBN : 0230607578 9780230607576 9780230607569 023060756X
Numéro OCLC : 190843540
Description : xi, 172 pages : illustrations ; 24 cm
Contenu : Who needs a marketing plan, anyway? --
Why so many marketing plans are a waste of time --
What really matters : the one-page summary --
The best of the best --
The road map : step by step --
Writing the plan --
The big show --
Marketing plan template --
Breakthrough marketing plan example --
Twenty strategic initiatives --
Common questions.
Responsabilité : Tim Calkins.
Plus d’informations :

Résumé :

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.  Lire la suite...

Critiques

Critiques éditoriales

Synopsis de l’éditeur

"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really Lire la suite...

 
Critiques d’utilisateurs
Récupération des critiques de GoodReads...
Récuperation des critiques DOGObooks…

Tags

Soyez le premier.

Ouvrages semblables

Sujets associés :(1)

Listes d’utilisateurs dans lesquelles cet ouvrage apparaît (1)

Confirmez cette demande

Vous avez peut-être déjà demandé cet ouvrage. Veuillez sélectionner OK si vous voulez poursuivre avec cette demande quand même.

Données liées


Primary Entity

<http://www.worldcat.org/oclc/190843540> # Breakthrough marketing plans : how to stop wasting time and start driving growth
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "190843540" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/801745917#Place/new_york_ny> ; # New York, NY
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh2008107431> ; # Marketing--Planning
    schema:about <http://id.worldcat.org/fast/1010240> ; # Marketing--Planning
    schema:about <http://dewey.info/class/658.802/e22/> ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/19085729> ; # Tim Calkins
    schema:datePublished "2008" ;
    schema:description "Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions."@en ;
    schema:description "Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/801745917> ;
    schema:inLanguage "en" ;
    schema:name "Breakthrough marketing plans : how to stop wasting time and start driving growth"@en ;
    schema:productID "190843540" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/190843540#PublicationEvent/new_york_ny_palgrave_macmillan_2008> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/801745917#Agent/palgrave_macmillan> ; # Palgrave Macmillan
    schema:url <http://catdir.loc.gov/catdir/enhancements/fy0904/2008001590-t.html> ;
    schema:workExample <http://worldcat.org/isbn/9780230607569> ;
    schema:workExample <http://worldcat.org/isbn/9780230607576> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA8A5095> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/190843540> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/801745917#Agent/palgrave_macmillan> # Palgrave Macmillan
    a bgn:Agent ;
    schema:name "Palgrave Macmillan" ;
    .

<http://id.loc.gov/authorities/subjects/sh2008107431> # Marketing--Planning
    a schema:Intangible ;
    schema:name "Marketing--Planning"@en ;
    .

<http://id.worldcat.org/fast/1010240> # Marketing--Planning
    a schema:Intangible ;
    schema:name "Marketing--Planning"@en ;
    .

<http://viaf.org/viaf/19085729> # Tim Calkins
    a schema:Person ;
    schema:familyName "Calkins" ;
    schema:givenName "Tim" ;
    schema:name "Tim Calkins" ;
    .

<http://worldcat.org/isbn/9780230607569>
    a schema:ProductModel ;
    schema:isbn "023060756X" ;
    schema:isbn "9780230607569" ;
    .

<http://worldcat.org/isbn/9780230607576>
    a schema:ProductModel ;
    schema:isbn "0230607578" ;
    schema:isbn "9780230607576" ;
    .

<http://www.worldcat.org/title/-/oclc/190843540>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/190843540> ; # Breakthrough marketing plans : how to stop wasting time and start driving growth
    schema:dateModified "2015-07-08" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fermer la fenêtre

Veuillez vous identifier dans WorldCat 

Vous n’avez pas de compte? Vous pouvez facilement créer un compte gratuit.