コンテンツへ移動
Breakthrough marketing plans : how to stop wasting time and start driving growth 資料のプレビュー
閉じる資料のプレビュー
確認中…

Breakthrough marketing plans : how to stop wasting time and start driving growth

著者: Tim Calkins
出版: New York, NY : Palgrave Macmillan, 2008.
エディション/フォーマット:   書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and  続きを読む
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Tim Calkins
ISBN: 0230607578 9780230607576 9780230607569 023060756X
OCLC No.: 190843540
物理形態: xi, 172 p. : ill. ; 24 cm.
コンテンツ: Who needs a marketing plan, anyway? --
Why so many marketing plans are a waste of time --
What really matters : the one-page summary --
The best of the best --
The road map : step by step --
Writing the plan --
The big show --
Marketing plan template --
Breakthrough marketing plan example --
Twenty strategic initiatives --
Common questions.
責任者: Tim Calkins.
その他の情報:

概要:

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.  続きを読む

レビュー

編集者のレビュー

出版社によるあらすじ

"Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!

類似資料

関連件名:(1)

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


<http://www.worldcat.org/oclc/190843540>
library:oclcnum"190843540"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/190843540>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:creator
schema:datePublished"2008"
schema:description"Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions."@en
schema:description"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/801745917>
schema:inLanguage"en"
schema:name"Breakthrough marketing plans : how to stop wasting time and start driving growth"@en
schema:numberOfPages"172"
schema:publisher
schema:url
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA8A5095>

Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.