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Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery

Author: Sam Calagione
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   eBook : Document : English : Rev. & updatedView all editions and formats
Summary:
"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Calagione, Sam, 1969-
Brewing up a business.
Hoboken, N.J. : Wiley, ©2011
(DLC) 2010049291
(OCoLC)682921123
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sam Calagione
ISBN: 9781118061855 1118061853 9781118061862 1118061861 9781118061879 111806187X
OCLC Number: 705515423
Description: 1 online resource (xxii, 274 pages, [8] pages of plates) : illustrations
Contents: Foreword: The Passion Of The Individual. --
Preface. --
Introduction. --
Chapter 1 The Unconventional Beginnings Of An Entrepreneur. --
Chapter 2 Business From The Inside Out. --
Chapter 3 Keeping Your Balance. --
Chapter 4 Creating A Business Offering. --
Chapter 5 Crafting A Brand In A Cookie-Cutter World. --
Chapter 6 Marketing On A Small --
Business Budget. --
Chapter 7 Publicity Stunts (Are Poorly Named). --
Chapter 8 Stalking The Killer App. --
Chapter 9 Selling Distinction, Specialization, And Variety. --
Chapter 10 Cash Is King (Well, Sort Of). --
Chapter 11 Leadership. --
Chapter 12 Effectively Managing Coworkers. --
Chapter 13 Working Toward Irrelevance. --
Chapter 14 To Small-Business Success.
Responsibility: Sam Calagione.
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Abstract:

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his  Read more...

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