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Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry

Author: David C Robertson; Bill Breen
Publisher: New York : Crown Business, [2013]
Edition/Format:   Book : English : First editionView all editions and formats
Database:WorldCat
Summary:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: David C Robertson; Bill Breen
ISBN: 9780307951601 030795160X
OCLC Number: 812255446
Description: xii, 305 pages ; 24 cm
Contents: Introduction: When the bricks click --
The seven truths of innovation and the LEGO Group's decline --
Mastering the seven truths of innovation and transforming LEGO.
Responsibility: David C. Robertson with Bill Breen.

Abstract:

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

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