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Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry

Author: David C Robertson; Bill Breen
Publisher: London : Random House Business Books, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: David C Robertson; Bill Breen
ISBN: 9781847941152 184794115X 1847941168 9781847941169
OCLC Number: 827951996
Description: xii, 305 pages : illustrations (some colour) ; 24 cm
Responsibility: David C. Robertson with Bill Breen.

Abstract:

LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. This title tells the story of a Danish family-owned company that enjoyed decades of success before  Read more...

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"The raw material he deals with is every bit as durable and grip-ping as Lego bricks...Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a Read more...

 
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