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Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used

Author: Banwari Mittal
Publisher: Cambridge, Mass. : Marketing Science Institute, 1994.
Series: Report (Marketing Science Institute), no. 94-112.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Banwari Mittal
OCLC Number: 31442556
Notes: "Working paper."
"August 1994"--Cover.
Description: 25 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 94-112.
Responsibility: Banwari Mittal.

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