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Bridging the gaps in global communication

Author: Doug Newsom
Publisher: Malden, MA, USA : Blackwell Pub., 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Doug Newsom
ISBN: 1405144122 1405144114 9781405144124 9781405144117
OCLC Number: 225549414
Description: x, 153 pages : illustrations ; 23 cm
Contents: Ch. 1. Organization of information --
Ch. 2. Concepts --
Ch. 3. Politics --
Ch. 4. Economics --
Ch. 5. Nonverbal interaction : action, sound, and silence --
Ch. 6. Theories of signs and language --
Ch. 7. Theories of symbolic interaction, structuration, and convergence --
Ch. 8. Theories of discourse --
Ch. 9. Frames of reference --
Ch. 10. Ethical issues --
Ch. 11. Legal issues --
Ch. 12. The roles of advertising and public relations --
Ch. 13. Miscommunication and consequences --
Ch. 14. Developing a worldview.
Responsibility: by Doug Newsom.
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Abstract:

This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical  Read more...

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"Once again Doug Newsom has done the communication discipline a favor with an outstanding analysis of global communication, its problems and its promises. This is a book worth reading." - Don W. Read more...

 
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