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Brilliant business writing : how to inspire, engage and persuade through words

Author: Neil Taylor
Publisher: Harlow, England ; New York : Prentice Hall, 2011.
Series: The brilliant series
Edition/Format:   Print book : Document   Computer File : English : 2nd edView all editions and formats
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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Neil Taylor
ISBN: 9780273744580 0273744585
OCLC Number: 689858557
Description: ix, 234 pages ; 22 cm.
Contents: Introduction --
Clunk, click, every trip --
Structure --
The order of events --
I've been waiting for a sign --
Keeping it together --
Death by powerpoint : an antidote --
Style --
Doing what comes naturally --
Word perfect --
One thing leads to another --
What not to write --
Mythbusting --
Sound advice --
Magic --
A spoonful of sugar --
Painting pictures --
More sound advice --
Screenwriting --
And finally --
The end --
It ain't over 'til it's over --
The end is nigh.
Series Title: The brilliant series
Responsibility: Neil Taylor.

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