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Bringing innovation to market : how to break corporate and customer barriers

Author: Jagdish N Sheth; S Ram
Publisher: New York : Wiley, ©1987.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

An incisive primer on how to make sure new technology-based products succeed, explaining the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan  Read more...

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Additional Physical Format: Online version:
Sheth, Jagdish N.
Bringing innovation to market.
New York : Wiley, ©1987
(OCoLC)755263260
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Jagdish N Sheth; S Ram
ISBN: 0471849774 9780471849773
OCLC Number: 16225041
Description: xii, 247 pages : illustrations ; 24 cm
Contents: ENCOUNTERING THE BARRIERS; The Need to Innovate; Corporate Barriers to Innovation; Customer Barriers to Innovation; Measuring the Barriers; BREAKING THE BARRIERS; The Slow and Steady Strategy; The Grab and Grow Strategy; The Pick and Protect Strategy; The Migrate and Maintain Strategy; Putting It All Together; Index.
Responsibility: Jagdish N. Sheth, S. Ram.

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