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|Document Type:||Visual material|
|All Authors / Contributors:||D.E. Visuals (Firm)|
|Credits:||Looks at television and radio broadcast media and covers the advantages of each medium. The rating systems and the newer concepts of target marketing are discussed with comments from broadcast advertising executives.|
|Performer(s):||Presenters: William McDaniel; Stella Oliver; Vivian Lesher.|
|Description:||1 videocassette (16 min.) : sound, color ; 1/2 in. + 1 booklet (4 pages ; 18 cm).|
|Series Title:||Advertising media series.|