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Broadening horizons in marketing; new challenges for sales management.

Author: American Management Association.
Publisher: New York [1956]
Series: American Management Association.; Marketing series
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: American Management Association.
OCLC Number: 10599405
Description: 59 pages illustrations 23 cm.
Contents: The changing profile of the United States market / by Vergin D. Reed. --
Expanding sales opportunities in foreign markets / by A.F. Watters. --
The switch from a sales to a marketing concept / by A.A. Togesen. --
Has advertising kept pace with changing sales methods? / by Edward G. Gerbic. --
Creative marketing: a key to success / by Curtis H. Gager.
Series Title: American Management Association.; Marketing series

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