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Brutal simplicity of thought : how it changed the world

Author: M&C Saatchi Worldwide (Firm)
Publisher: London : Ebury Press, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.
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Document Type: Book
All Authors / Contributors: M&C Saatchi Worldwide (Firm)
ISBN: 9780091943318 0091943310
OCLC Number: 760154666
Description: 107 pages : color illustrations ; 25 cm
Contents: Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world --
from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
Responsibility: [M & C Saatchi Worldwide].

Abstract:

Simplicity looks easy. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence,  Read more...

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