skip to content
Budget constraints and optimization in sponsored search auctions Preview this item
ClosePreview this item
Checking...

Budget constraints and optimization in sponsored search auctions

Author: Yanwu Yang; Fei-Yue Wang
Publisher: Amsterdam : Academic Press ; [Hangzhou] : Zhejiang University Press, [2014] ©2014
Series: Intelligent systems series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Yanwu Yang; Fei-Yue Wang
ISBN: 9780124114579 0124114571
OCLC Number: 869519501
Description: xii, 200 pages : illustrations ; 25 cm.
Series Title: Intelligent systems series.
Responsibility: Yanwu Yang, Fei-Yue Wang.

Abstract:

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/869519501> # Budget constraints and optimization in sponsored search auctions
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "869519501" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ne> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85017602> ; # Budget
   schema:about <http://id.loc.gov/authorities/subjects/sh85111503> ; # Rate of return
   schema:about <http://experiment.worldcat.org/entity/work/data/1691187319#Topic/internet_searching_mathematical_models> ; # Internet searching--Mathematical models
   schema:about <http://id.worldcat.org/fast/1012099> ; # Mathematical optimization
   schema:about <http://id.loc.gov/authorities/subjects/sh85082127> ; # Mathematical optimization
   schema:about <http://experiment.worldcat.org/entity/work/data/1691187319#Topic/computers_and_it> ; # Computers and IT
   schema:about <http://id.worldcat.org/fast/1090236> ; # Rate of return
   schema:about <http://dewey.info/class/025.0/> ;
   schema:about <http://id.worldcat.org/fast/840336> ; # Budget
   schema:about <http://experiment.worldcat.org/entity/work/data/1691187319#Topic/internet_auctions_mathematical_models> ; # Internet auctions--Mathematical models
   schema:author <http://experiment.worldcat.org/entity/work/data/1691187319#Person/wang_fei_yue> ; # Fei-Yue Wang
   schema:author <http://experiment.worldcat.org/entity/work/data/1691187319#Person/yang_yanwu> ; # Yanwu Yang
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2014" ;
   schema:datePublished "2014" ;
   schema:description "Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1691187319> ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1691187319#Series/intelligent_systems_series> ; # Intelligent systems series.
   schema:name "Budget constraints and optimization in sponsored search auctions"@en ;
   schema:productID "869519501" ;
   schema:workExample <http://worldcat.org/isbn/9780124114579> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/869519501> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1691187319#Person/wang_fei_yue> # Fei-Yue Wang
    a schema:Person ;
   schema:familyName "Wang" ;
   schema:givenName "Fei-Yue" ;
   schema:name "Fei-Yue Wang" ;
    .

<http://experiment.worldcat.org/entity/work/data/1691187319#Series/intelligent_systems_series> # Intelligent systems series.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/869519501> ; # Budget constraints and optimization in sponsored search auctions
   schema:name "Intelligent systems series." ;
   schema:name "Intelligent systems series" ;
    .

<http://id.loc.gov/authorities/subjects/sh85082127> # Mathematical optimization
    a schema:Intangible ;
   schema:name "Mathematical optimization"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85111503> # Rate of return
    a schema:Intangible ;
   schema:name "Rate of return"@en ;
    .

<http://id.worldcat.org/fast/1012099> # Mathematical optimization
    a schema:Intangible ;
   schema:name "Mathematical optimization"@en ;
    .

<http://id.worldcat.org/fast/1090236> # Rate of return
    a schema:Intangible ;
   schema:name "Rate of return"@en ;
    .

<http://id.worldcat.org/fast/840336> # Budget
    a schema:Intangible ;
   schema:name "Budget"@en ;
    .

<http://worldcat.org/isbn/9780124114579>
    a schema:ProductModel ;
   schema:isbn "0124114571" ;
   schema:isbn "9780124114579" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.