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Build a better vision statement : extending research with practical advice

Author: Shelley Kirkpatrick
Publisher: Lanham : Lexington Books, [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Build a Better Vision Statement: Extending Research with Practical Advice summarizes scientific research on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs of well-known and award-winning companies, describing how and why they created their vision statements." -- Back cover
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Additional Physical Format: Online version:
Kirkpatrick, Shelley.
Build a better vision statement.
Lanham : Lexington Books, [2016]
(DLC) 2016020525
Document Type: Book
All Authors / Contributors: Shelley Kirkpatrick
ISBN: 9781498539425 1498539424 9781498539449 1498539440
OCLC Number: 946160826
Description: xv, 157 pages ; 23 cm
Contents: The vision statement and other building blocks --
Vision statement impact --
Effective vision statements --
The five stages of vision statement development --
Stage 1: the uncommunicated vision --
Stage 2: the unstated yet acted upon vision --
Stage 3: the formally stated vision --
Stage 4: the refined vision statement --
Stage 5: the revisited vision statement --
Communicating the vision statement --
The role of charisma in communicating the vision statement --
Implementing the vision statement.
Responsibility: Shelley A. Kirkpatrick.

Abstract:

Build a Better Vision Statement combines decades of scientific research on vision statements with practical advice from thirty leaders of well-known and award-winning companies. This book is a  Read more...

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Kirkpatrick explains in straightforward language the art and science of developing a vision statement that focuses employee effort on an organization's profitability -- Gary Latham, Faculty of Read more...

 
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