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Building a buzz : libraries & word-of-mouth marketing Titelvorschau
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Building a buzz : libraries & word-of-mouth marketing

Verfasser/in: Peggy Barber; Linda K Wallace
Verlag: Chicago : American Library Association, 2010.
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  Weiterlesen…

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Gattung/Form: Case studies
Dokumenttyp: Buch
Alle Autoren: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC-Nummer: 421532522
Beschreibung: xii, 95 pages : illustrations ; 28 cm
Inhalt: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
Verfasserangabe: Peggy Barber and Linda Wallace.

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