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Building a buzz : libraries & word-of-mouth marketing

저자: Peggy Barber; Linda K Wallace
출판사: Chicago : American Library Association, 2010.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  더 읽기…

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장르/형태: Case studies
문서 형식:
모든 저자 / 참여자: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC 번호: 421532522
설명: xii, 95 pages : illustrations ; 28 cm
내용: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
책임: Peggy Barber and Linda Wallace.

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Primary Entity

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   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
   library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
   schema:about <http://id.worldcat.org/fast/997423> ; # Libraries--Public relations
   schema:about <http://id.loc.gov/authorities/classification/Z716> ;
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:about <http://experiment.worldcat.org/entity/work/data/797251912#Topic/libraries_united_states_marketing> ; # Libraries--United States--Marketing
   schema:about <http://dewey.info/class/021.7/e22/> ;
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   schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
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   schema:creator <http://viaf.org/viaf/125848> ; # Peggy Barber
   schema:datePublished "2010" ;
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<http://viaf.org/viaf/26222345> # Linda K. Wallace
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