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Building a buzz : libraries & word-of-mouth marketing

Auteur: Peggy Barber; Linda K Wallace
Uitgever: Chicago : American Library Association, 2010.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  Meer lezen...

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Details

Genre/Vorm: Case studies
Soort document: Boek
Alle auteurs / medewerkers: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC-nummer: 421532522
Beschrijving: xii, 95 pages : illustrations ; 28 cm
Inhoud: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
Verantwoordelijkheid: Peggy Barber and Linda Wallace.

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