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Building a buzz : libraries & word-of-mouth marketing

著者: Peggy Barber; Linda K Wallace
出版商: Chicago : American Library Association, 2010.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  再读一些...

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类型/形式: Case studies
文件类型:
所有的著者/提供者: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC号码: 421532522
描述: xii, 95 p. : ill. ; 28 cm.
内容: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
责任: Peggy Barber and Linda Wallace.

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