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Building a buzz : libraries & word-of-mouth marketing

作者: Peggy Barber; Linda K Wallace
出版商: Chicago : American Library Association, 2010.
版本/格式:   Print book : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  再讀一些...

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類型/形式: Case studies
文件類型: 圖書
所有的作者/貢獻者: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC系統控制編碼: 421532522
描述: xii, 95 pages : illustrations ; 28 cm
内容: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
責任: Peggy Barber and Linda Wallace.

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Primary Entity

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    a schema:Book, schema:CreativeWork ;
    library:oclcnum "421532522" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ilu> ;
    library:placeOfPublication <http://dbpedia.org/resource/Chicago> ; # Chicago
    schema:about <http://id.worldcat.org/fast/997423> ; # Libraries--Public relations
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/797251912#Topic/libraries_united_states_marketing> ; # Libraries--United States--Marketing
    schema:about <http://dewey.info/class/021.7/e22/> ;
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    schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85108776> ; # Libraries--Public relations
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://viaf.org/viaf/26222345> ; # Linda K. Wallace
    schema:creator <http://viaf.org/viaf/125848> ; # Peggy Barber
    schema:datePublished "2010" ;
    schema:description "Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack."@en ;
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    schema:inLanguage "en" ;
    schema:name "Building a buzz : libraries & word-of-mouth marketing"@en ;
    schema:productID "421532522" ;
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    schema:publisher <http://experiment.worldcat.org/entity/work/data/797251912#Agent/american_library_association> ; # American Library Association
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<http://viaf.org/viaf/26222345> # Linda K. Wallace
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