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Building a buzz : libraries & word-of-mouth marketing

作者: Peggy Barber; Linda K Wallace
出版商: Chicago : American Library Association, 2010.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:

Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best  再讀一些...

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類型/形式: Case studies
文件類型: 圖書
所有的作者/貢獻者: Peggy Barber; Linda K Wallace
ISBN: 9780838910115 0838910114
OCLC系統控制編碼: 421532522
描述: xii, 95 p. : ill. ; 28 cm.
内容: Word of mouth vs. word-of-mouth marketing --
The power of word-of-mouth marketing --
How to build a buzz --
When and where to buzz --
WOMM at work : reports from the front lines --
Power pack.
責任: Peggy Barber and Linda Wallace.

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