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Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century

Author: Tracey Deutsch
Publisher: Chapel Hill : University of North Carolina Press, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In an examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. She argues that the supermarket, that icon of postwar American life, emerged not from straightforward consumer desire for low prices and convenience, but through government regulations, women customers'  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Deutsch, Tracey.
Building a housewife's paradise.
Chapel Hill : University of North Carolina Press, ©2010
(DLC) 2009039274
(OCoLC)441211747
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tracey Deutsch
ISBN: 9780807898345 0807898341 9781469604121 1469604124
OCLC Number: 658203588
Description: 1 online resource (337 pages) : illustrations
Contents: Women and the social politics of food procurement --
Small stores, big business: the rise of chain store groceries, 1914-1933 --
The changing politics of mass consumption, 1910-1940 --
Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 --
Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 --
Winning the home front: gender and grocery stores during World War II --
Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
Responsibility: Tracey Deutsch.

Abstract:

From small neighborhood stores to huge corporate chains of super-markets, the author traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday  Read more...

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A meticulously researched study that delivers vast quantities of data. . . . Deutsch argues forcefully that retail history warrants close attention. . . . Recommended.--Choice

 
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