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Building implementable marketing models

Author: P A Naert; P S H Leeflang
Publisher: Leiden ; Boston : Martinus Nijhoff Social Sciences Division ; Hingham, Mass. : Distributed by Kluwer Boston, 1978.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: P A Naert; P S H Leeflang
OCLC Number: 4464615
Notes: Includes indexes.
Description: xii, 406 pages : illustrations ; 23 cm
Responsibility: Philippe A. Naert and Peter S.H. Leeflang.

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