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Building multi-level global brands
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Building multi-level global brands

Author: Nicolas HayekDomenico De SolePete StackerRich SamuelsEddie HarrisonAll authors
Publisher: [Princeton, NJ] : Films for the Humanities & Sciences ; [United States] : Window to the World Communications, 2001, ©2002.
Edition/Format:   VHS video : VHS tape   Visual material : EnglishView all editions and formats
Summary:
Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses.
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Details

Genre/Form: Documentary television programs
Case studies
Biography
Named Person: Nicolas Hayek; Domenico De Sole
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Nicolas Hayek; Domenico De Sole; Pete Stacker; Rich Samuels; Eddie Harrison; Lisa Yapp; Jeff Greenfield; Window to the World Communications.; WTTW (Television station : Chicago, Ill.); Films for the Humanities & Sciences (Firm)
OCLC Number: 50882014
Language Note: Closed-captioned for the hearing impaired.
Notes: Title from container.
"As seen on Public Television."
Originally broadcast on the television program CEO Exchange.
Performer(s): Host, Jeff Greenfield ; guests, Nicolas Hayek, Domenico De Sole ; narrator, Rich Samuels ; announcer, Pete Stacker.
Production notes: Taped at the International Institute for Management in Lausanne, Swtizerland.
Description: 1 videocassette (60 min.) : sd., col. with b&w sequences ; 1/2 in.
Details: VHS format.
Other Titles: CEO exchange.
CEO exchange (Television program)
Responsibility: senior producer, Lisa Yapp ; director, Eddie Harrison.

Abstract:

Nicolas Hayek, chief executive officer of the Swatch Group, and Domenico De Sole, chief executive officer of the Gucci Group, talk about their experiences in reviving their international businesses.

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