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Building reputational capital : strategies for integrity and fair play that improve the bottom line

Author: Kevin T Jackson
Publisher: Oxford ; New York : Oxford University Press, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Jackson, Kevin T.
Building reputational capital.
Oxford ; New York : Oxford University Press, ©2004
(DLC) 2003025581
(OCoLC)53831833
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin T Jackson
ISBN: 0195161386 9780195161380 9780198036531 0198036531 019518436X 9780195184365
OCLC Number: 57178341
Description: 1 online resource (227 pages) : illustrations
Contents: Introduction : The economics of character and credibility --
What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character --
How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue --
Conclusion.
Responsibility: Kevin T. Jackson.
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"Bad reputation? Author Kevin Jackson argues that taking the ethical high road is the only way for firms to reach lasting success. In Building Reputational Capital, Jackson offers a practical guide Read more...

 
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