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Building retail brands to drive value

Author: Jeanne Jackson; Stanford Alumni Association.; Stanford Video Media Group.
Publisher: [Stanford, Calif.] : Stanford Video ; Mill Valley, Calif. : Kantola Productions [distributor], ©2002.
Series: Stanford executive briefings.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jeanne Jackson; Stanford Alumni Association.; Stanford Video Media Group.
OCLC Number: 57360893
Notes: Title on container: Executive briefings, strategies for the competitive edge.
Performer(s): Jeanne Jackon, lecturer.
Description: 1 videodisc (42 min.) : sd., col. ; 4 3/4 in.
Details: DVD format.
Series Title: Stanford executive briefings.
Other Titles: Executive briefings
Strategies for the competitive edge
Responsibility: a production of the Stanford Video Media Group of the Stanford Alumni Association.

Abstract:

Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.

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