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Building routes to customers : proven strategies for profitable growth

Author: Peter Raulerson; Jean-Claude Malraison; Antoine Leboyer
Publisher: New York ; London : Springer, ©2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Raulerson, Peter.
Building routes to customers.
New York ; London : Springer, ©2009
(OCoLC)233932317
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Raulerson; Jean-Claude Malraison; Antoine Leboyer
ISBN: 9780387799513 0387799516 9780387799506 0387799508
OCLC Number: 405546134
Description: 1 online resource (xx, 196 pages) : illustrations
Contents: What Is Routes-to-Market? --
RTM Workshop --
Market Segmentation --
Define Whole Solutions --
RTM Life Cycle --
Constructing a Route --
Go-to-Market Performance Assessment --
Connecting RTM with Corporate Strategy --
Implementing RTM Company-Wide.
Responsibility: Peter Raulerson, Jean-Claude Malraison, Antoine Leboyer.

Abstract:

The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step  Read more...

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"A key challenge in dynamic and fast changing markets is getting marketing and sales aligned. This book shows how to do this effectively and drive tactical execution better to achieve a dramatic Read more...

 
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