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Building stakeholder relations and corporate social responsibility

Author: Barbara Fryzel
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them."--Publisher's website.
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Additional Physical Format: Print version:
(DLC)9780230273252
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara Fryzel
ISBN: 0230273254 9780230273252 9780230308817 0230308813 9781349323777 1349323772
OCLC Number: 757098619
Description: 1 online resource (x, 238 p.) : ill.
Contents: Introduction. Corporate social responsibility: a response to growing corporate power. Globalization and evolving form of enterprises --
Corporate power --
Structured relations as a response towards corporate power --
A weakening state and withdrawal of the public sector --
Creating meanings: a sense-making perspective of corporate social responsibility. Sense-making and organizational identity --
Organization and its message --
Enterprises and relations with stakeholders. The framework --
Socially sensitive organizations --
Understanding local communities --
The four pictures --
Stakeholder relations insights.
Responsibility: Barbara Fryzel.

Abstract:

Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them.

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