skip to content
Building strong brands Preview this item
ClosePreview this item
Checking...

Building strong brands

Author: David A Aaker
Publisher: New York : Free Press, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice,  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Aaker, David A.
Building strong brands.
New York : Free Press, ©1996
(OCoLC)676866534
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David A Aaker
ISBN: 002900151X 9780029001516
OCLC Number: 32509458
Description: ix, 380 pages : illustrations ; 25 cm
Contents: What is a strong brand? --
The Kodak story --
The Saturn story --
The brand identity system --
Organizational associations --
The Body Shop story --
Brand personality --
The Harley-Davidson story --
Identity implementation --
Brand strategies over time --
The General Electric story --
The Smirnoff story --
Managing brand systems --
Leveraging the brand --
The Healthy Choice story --
The Kingsford Charcoal story --
Measuring brand equity across products & markets --
Organizing for brand building.
Responsibility: David A. Aaker.
More information:

Abstract:

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Robert A. Lutz President and Chief Operating Officer, Chrysler Corporation A failure to maintain strong brands is one of the key reasons the American auto industry encountered a "lost generation" of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/32509458> # Building strong brands
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "32509458" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/biens_incorporels_evaluation> ; # Biens incorporels--Evaluation
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/produits_de_marque> ; # Produits de marque
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/product_line_management_economics> ; # Product Line Management--economics
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/837891> ; # Brand name products--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/intangible_property_valuation_management> ; # Intangible property--Valuation--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/management> ; # Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/entreprises_image> ; # Entreprises--Image
   schema:about <http://id.worldcat.org/fast/975498> ; # Intangible property--Valuation--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/produits_de_marque_evaluation_gestion> ; # Produits de marque--Évaluation--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/marques_de_commerce> ; # Marques de commerce
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/product_line_management_organization_&_administration> ; # Product Line Management--organization & administration
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/brand_name_products_valuation_management> ; # Brand name products--Valuation--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/marketing_organization_&_administration> ; # Marketing--organization & administration
   schema:about <http://id.loc.gov/authorities/subjects/sh2007102131> ; # Brand name products--Management
   schema:about <http://id.worldcat.org/fast/837905> ; # Brand name products--Valuation--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/merken> ; # Merken
   schema:about <http://dewey.info/class/658.827/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/34237157#Topic/eigendomsrecht> ; # Eigendomsrecht
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1996" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/34237157#Person/aaker_david_a> ; # David A. Aaker
   schema:datePublished "1996" ;
   schema:description "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed."@en ;
   schema:description "What is a strong brand? -- The Kodak story -- The Saturn story -- The brand identity system -- Organizational associations -- The Body Shop story -- Brand personality -- The Harley-Davidson story -- Identity implementation -- Brand strategies over time -- The General Electric story -- The Smirnoff story -- Managing brand systems -- Leveraging the brand -- The Healthy Choice story -- The Kingsford Charcoal story -- Measuring brand equity across products & markets -- Organizing for brand building."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/34237157> ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/676866534> ;
   schema:name "Building strong brands"@en ;
   schema:productID "32509458" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/32509458#PublicationEvent/new_york_free_press_1996> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/34237157#Agent/free_press> ; # Free Press
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy0631/95009238-t.html> ;
   schema:url <http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1545625&custom_att_2=simple_viewer> ;
   schema:url <http://catdir.loc.gov/catdir/samples/simon031/95009238.html> ;
   schema:workExample <http://worldcat.org/isbn/9780029001516> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9801024> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/32509458> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Person/aaker_david_a> # David A. Aaker
    a schema:Person ;
   schema:familyName "Aaker" ;
   schema:givenName "David A." ;
   schema:name "David A. Aaker" ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/biens_incorporels_evaluation> # Biens incorporels--Evaluation
    a schema:Intangible ;
   schema:name "Biens incorporels--Evaluation"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/brand_name_products_valuation_management> # Brand name products--Valuation--Management
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh85016403> ;
   schema:name "Brand name products--Valuation--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/entreprises_image> # Entreprises--Image
    a schema:Intangible ;
   schema:name "Entreprises--Image"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/intangible_property_valuation_management> # Intangible property--Valuation--Management
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh2008123898> ;
   schema:name "Intangible property--Valuation--Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/marketing_organization_&_administration> # Marketing--organization & administration
    a schema:Intangible ;
   schema:name "Marketing--organization & administration"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/marques_de_commerce> # Marques de commerce
    a schema:Intangible ;
   schema:name "Marques de commerce"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/product_line_management_economics> # Product Line Management--economics
    a schema:Intangible ;
   schema:name "Product Line Management--economics"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/product_line_management_organization_&_administration> # Product Line Management--organization & administration
    a schema:Intangible ;
   schema:name "Product Line Management--organization & administration"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/produits_de_marque> # Produits de marque
    a schema:Intangible ;
   schema:name "Produits de marque"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/34237157#Topic/produits_de_marque_evaluation_gestion> # Produits de marque--Évaluation--Gestion
    a schema:Intangible ;
   schema:name "Produits de marque--Évaluation--Gestion"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007102131> # Brand name products--Management
    a schema:Intangible ;
   schema:name "Brand name products--Management"@en ;
    .

<http://id.worldcat.org/fast/837891> # Brand name products--Management
    a schema:Intangible ;
   schema:name "Brand name products--Management"@en ;
    .

<http://id.worldcat.org/fast/837905> # Brand name products--Valuation--Management
    a schema:Intangible ;
   schema:name "Brand name products--Valuation--Management"@en ;
    .

<http://id.worldcat.org/fast/975498> # Intangible property--Valuation--Management
    a schema:Intangible ;
   schema:name "Intangible property--Valuation--Management"@en ;
    .

<http://worldcat.org/isbn/9780029001516>
    a schema:ProductModel ;
   schema:isbn "002900151X" ;
   schema:isbn "9780029001516" ;
    .

<http://www.worldcat.org/oclc/676866534>
    a schema:CreativeWork ;
   rdfs:label "Building strong brands." ;
   schema:description "Online version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/32509458> ; # Building strong brands
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.