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Building Your Business Through Export.

Author: John Westwood
Publisher: London : Kogan Page, 2012.
Series: Strategic success series
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Westwood, John.
Building Your Business Through Export.
London : Kogan Page, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Westwood
ISBN: 9780749463762 0749463767
OCLC Number: 792684155
Language Note: In English.
Notes: Government support organizations.
Description: 1 online resource (288 pages).
Contents: Introduction; 01 Why start exporting?; The export superpowers; Why start exporting?; The benefits of exporting; Is your company ready to start exporting?; Summary; 02 How to get started; Types of exporter; Online or traditional exporting?; How to get started; Government support for exporters; Why do you want to start exporting?; Assessing whether you are ready to start exporting; The export audit; Making the decision; Summary; 03 How to decide which markets to consider first; The world market; Regional trading agreements and trading blocs; Other economic groupings. Selecting potential export marketsWhich country first?; Summary; 04 Researching the market; How to plan your marketing research; Carrying out marketing research for overseas markets; Carrying out the research yourself; Desk research; Country (market) and industry (sector) reports; Other sources of market and sector reports; Company information; Product and statistical information; Field research; Using an agency to carry out market research; Summary; 05 Developing an export strategy and preparing an export plan; Developing your export strategy; The marketing planning process. Research and analysisSituation analysis; Pricing for export markets; Objectives and strategies; Tactics and action plans; Costs and budgets; The written plan; Summary; 06 Entry strategies for overseas markets; Types of exporting; Market entry strategies; Deciding which entry strategy to use; Marketing channels; Summary; 07 Setting up and managing overseas distribution; Finding and selecting overseas agents and distributors; Agent/distributor questionnaire; Legal aspects of dealing with agents and distributors; Agency and distributor contracts; Managing distributors; Summary. 08 Sales promotionUnderstanding your target market; Reviewing your sales promotion for overseas markets; Websites; Sales literature; Presentations; Advertising; Exhibitions and trade shows; Sector-focused trade missions/visits; Summary; 09 Selling goods online; Websites for international e-commerce; Types of site; Web hosting; E-commerce sites; E-commerce regulations; Summary; 10 Quoting for international business; Pricing for export business; Export contracts; Payment methods; Terms of sale (Incoterms); Summary; 11 Moving your goods; Modes of transport; Using freight forwarders. Export packagingLabelling; Transport insurance; Export documentation; Classifying your goods; Reporting procedures; Summary; 12 Managing the risks of exporting; Understanding the market; Country risks; Customer risks; Creditworthiness; The risks of currency and foreign exchange; Delivery delays and frustrated exports; Intellectual property rights in international trade; Avoiding litigation; Personal and company risk; Risk management and insurance services; Summary; 13 Individual export markets; Europe; Other top export destinations; Brazil, Russia, India, China (the BRICs); Summary.
Series Title: Strategic success series

Abstract:

Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy.

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