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Built for growth : expanding your business around the corner or across the globe

Author: Arthur Rubinfeld; Collins Hemingway
Publisher: Upper Saddle River, NJ : Wharton School Pub., ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbuck's expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands. Now, drawing on his singular expertise with Starbucks and as a consultant to  Read more...
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Document Type: Book
All Authors / Contributors: Arthur Rubinfeld; Collins Hemingway
ISBN: 0131465740 9780131465749
OCLC Number: 58469417
Notes: Includes index.
Description: xxiv, 343 pages : illustrations, maps ; 24 cm
Contents: Make no little plans --
It's about your values --
Opportunities, ideation, and concept --
The importance of the first store --
Maximizing the retail experience through design --
Seamlessly connecting design to brand while staying on budget --
Merchandising : maximizing your profits --
Customizing customer service --
Go long --
Blueprint for execution --
Taking your organization long --
Kicking the economic model into gear --
Wellsprings to expansion --
Own Main & Main --
How to grow rapidly without stumbling --
Hot spots, oil stains, and the perfect location --
A walk through the locationing process --
Real estate : who needs who more, when --
Push the envelope --
Innovation as the path to growth --
Defining your mission in the new age of retail.
Responsibility: Arthur Rubinfeld, Collins Hemingway.

Abstract:

"Built for Growth shows exactly how to create winning retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbuck's expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands. Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and Washington Mutual, he offers breakthrough strategies and techniques for all facets of retail: choosing locations, recruiting management and associates, defining organizations and systems, designing stores, merchandising, day-to-day execution, and more."--Jacket.

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