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Built identity : Swiss Re's corporate architecture

Author: Kees Christiaanse
Publisher: Basel ; Boston : Birkhäuser, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This book documents reinsurance firm Swiss Re's built identity by looking at its eleven buildings in six locations (Zurich, Adliswil, R schlikon, Munich, London, and New York). It illustrates this corporate architecture with sketches, plans, and photographs and brings it alive in interviews by Roderick Hönig with the participating architects: Bothe Richter Teherani, Meili und Peter, Norman Foster, Tilla Theus,  Read more...
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Additional Physical Format: Online version:
Built identity.
Basel ; Boston : Birkhäuser, 2007
(OCoLC)608429088
Document Type: Book
All Authors / Contributors: Kees Christiaanse
ISBN: 9783764379827 3764379820
OCLC Number: 82149015
Description: 196 pages : illustrations (some color), plans ; 29 cm
Contents: Corporate architecture and corporate identity / Jons Messedat --
Corporate architecture and the imagery of flow / Saskia Sassen --
The origins of the favourable / Elisabeth von Samsonow --
Corporate urbanism and sustainability / Kees Christiaanse and Kerstin Hoeger --
Corporate architecture and risk / Philip Ursprung.
Responsibility: [authors and photographer: Kees Christiaanse [and others] ; translators: Richard Hall, Mischa Gabowitsch, Jutta Horton].
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Abstract:

Focuses on a broad range of aspects, including corporate identity, globalization, corporate urbanism, sustainability, and risk - and relates them to the larger theme of corporate architecture.  Read more...

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