skip to content
Built to love : creating products that captivate customers Preview this item
ClosePreview this item
Checking...

Built to love : creating products that captivate customers

Author: Peter Boatwright; Jonathan Cagan
Publisher: San Francisco, CA : Berrett-Koehler Publishers, ©2010.
Series: BK business book.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Peter Boatwright; Jonathan Cagan
ISBN: 9781605096995 1605096997 9781605097008 1605097004
OCLC Number: 696299816
Description: 1 online resource (1 texte électronique).
Contents: Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers. AcknowledgmentsNotes; Index; About the Authors.
Series Title: BK business book.
Responsibility: Peter Boatwright & Jonathan Cagan.

Abstract:

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/696299816> # Built to love creating products that captivate customers
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "696299816" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/cau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796318515#Place/san_francisco_ca> ; # San Francisco, CA
   schema:about <http://id.worldcat.org/fast/885539> ; # Customer relations--Management
   schema:about <http://dewey.info/class/658.575/e22/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2007005453> ; # Customer relations--Management
   schema:about <http://experiment.worldcat.org/entity/work/data/796318515#Topic/relations_avec_la_clientele_gestion> ; # Relations avec la clientèle--Gestion
   schema:about <http://id.worldcat.org/fast/1036889> ; # New products
   schema:about <http://experiment.worldcat.org/entity/work/data/796318515#Topic/produits_commerciaux_gestion> ; # Produits commerciaux--Gestion
   schema:about <http://experiment.worldcat.org/entity/work/data/796318515#Topic/produits_nouveaux> ; # Produits nouveaux
   schema:about <http://id.worldcat.org/fast/1078225> ; # Product management
   schema:bookEdition "1st ed." ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/21480873> ; # Jonathan Cagan
   schema:copyrightYear "2010" ;
   schema:creator <http://viaf.org/viaf/56353503> ; # Peter Boatwright
   schema:datePublished "2010" ;
   schema:description "Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers." ;
   schema:description "Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com." ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796318515> ;
   schema:genre "Electronic books" ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/796318515#Series/bk_business_book> ; # BK business book.
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/796318515#Series/a_bk_business_book> ; # A BK business book
   schema:name "Built to love creating products that captivate customers" ;
   schema:productID "696299816" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/696299816#PublicationEvent/san_francisco_ca_berrett_koehler_publishers_2010> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796318515#Agent/berrett_koehler_publishers> ; # Berrett-Koehler Publishers
   schema:url <http://proxy.uqtr.ca/login.cgi?action=login&u=uqtr&db=ebsco&ezurl=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071> ;
   schema:url <https://apps.uqo.ca/LoginSigparb/LoginPourRessources.aspx?url=http://www.books24x7.com/marc.asp?bookid=41243> ;
   schema:url <https://apps.uqo.ca/LoginSigparb/LoginPourRessources.aspx?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071> ;
   schema:url <http://sbiproxy.uqac.ca/login?url=http://international.scholarvox.com/book/88806853> ;
   schema:url <http://www.myilibrary.com?id=273134> ;
   schema:url <http://www.books24x7.com/marc.asp?bookid=41243> ;
   schema:url <http://proxy.cegepat.qc.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=335071> ;
   schema:url <http://international.scholarvox.com/book/88806853> ;
   schema:url <http://proxy.uqtr.ca/login.cgi?action=login&u=uqtr&db=books24x7&ezproxy=1&ezurl=http://library.books24x7.com/library.asp?%5EB&bookid=41243> ;
   schema:workExample <http://worldcat.org/isbn/9781605097008> ;
   schema:workExample <http://worldcat.org/isbn/9781605096995> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/696299816> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/796318515#Agent/berrett_koehler_publishers> # Berrett-Koehler Publishers
    a bgn:Agent ;
   schema:name "Berrett-Koehler Publishers" ;
    .

<http://experiment.worldcat.org/entity/work/data/796318515#Place/san_francisco_ca> # San Francisco, CA
    a schema:Place ;
   schema:name "San Francisco, CA" ;
    .

<http://experiment.worldcat.org/entity/work/data/796318515#Series/a_bk_business_book> # A BK business book
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/696299816> ; # Built to love creating products that captivate customers
   schema:name "A BK business book" ;
    .

<http://experiment.worldcat.org/entity/work/data/796318515#Series/bk_business_book> # BK business book.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/696299816> ; # Built to love creating products that captivate customers
   schema:name "BK business book." ;
    .

<http://experiment.worldcat.org/entity/work/data/796318515#Topic/produits_commerciaux_gestion> # Produits commerciaux--Gestion
    a schema:Intangible ;
   schema:name "Produits commerciaux--Gestion"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/796318515#Topic/relations_avec_la_clientele_gestion> # Relations avec la clientèle--Gestion
    a schema:Intangible ;
   schema:name "Relations avec la clientèle--Gestion"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh2007005453> # Customer relations--Management
    a schema:Intangible ;
   schema:name "Customer relations--Management" ;
    .

<http://id.worldcat.org/fast/1036889> # New products
    a schema:Intangible ;
   schema:name "New products" ;
    .

<http://id.worldcat.org/fast/1078225> # Product management
    a schema:Intangible ;
   schema:name "Product management" ;
    .

<http://id.worldcat.org/fast/885539> # Customer relations--Management
    a schema:Intangible ;
   schema:name "Customer relations--Management" ;
    .

<http://viaf.org/viaf/21480873> # Jonathan Cagan
    a schema:Person ;
   schema:birthDate "1961" ;
   schema:familyName "Cagan" ;
   schema:givenName "Jonathan" ;
   schema:name "Jonathan Cagan" ;
    .

<http://viaf.org/viaf/56353503> # Peter Boatwright
    a schema:Person ;
   schema:familyName "Boatwright" ;
   schema:givenName "Peter" ;
   schema:name "Peter Boatwright" ;
    .

<http://worldcat.org/isbn/9781605096995>
    a schema:ProductModel ;
   schema:isbn "1605096997" ;
   schema:isbn "9781605096995" ;
    .

<http://worldcat.org/isbn/9781605097008>
    a schema:ProductModel ;
   schema:isbn "1605097004" ;
   schema:isbn "9781605097008" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.