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The burger king : Jim McLamore and the building of an empire

Author: James W McLamore
Publisher: New York : McGraw-Hill, ©1998.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
Here is the "Burger King's" own fascinating account of how he launched and built a billion-dollar empire from humble beginnings and helped change the way the world eats ... how he challenged arch rival McDonald's ... the many times he nearly failed ... and the surprising inspiration for the "Whopper" campaign that arrived just in time to save Burger King from going ketchup-side-down. The Burger King is at once an  Read more...
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Genre/Form: Biography
Named Person: James W McLamore; James W McLamore; James W McLamore; James W McLamore
Material Type: Biography
Document Type: Book
All Authors / Contributors: James W McLamore
ISBN: 0070452555 9780070452558
OCLC Number: 37109151
Notes: Includes index.
Description: xxxiii, 286 pages : illustrations ; 24 cm
Responsibility: James W. McLamore.

Abstract:

This is the autobiography of the co-founder and former CEO of Burger King, from the founding of the company in 1954 to its sale to Grand Met.  Read more...

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