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Business Analytics : a Practitioner's Guide

Author: Rahul Saxena; Anand Srinivasan
Publisher: New York, NY : Springer, 2013.
Series: International Series in Operations Research et Management Science, 186.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Business analytics is used to help people to make and execute rational decisions. This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides full lifecycle support for business during all stages of decision-making and execution. The domain of business analytics is becoming recognized and established as a distinct profession. Many  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rahul Saxena; Anand Srinivasan
ISBN: 9781461460800 1461460808
OCLC Number: 827054142
Description: 1 Online-Ressource (XII, 162 Seiten 41 Illustrationen, 27 Illustrationen in color, digital).
Series Title: International Series in Operations Research et Management Science, 186.
Responsibility: by Rahul Saxena, Anand Srinivasan.

Abstract:

Business analytics is used to help people to make and execute rational decisions. This book provides a guide to businesses on how to use analytics to help drive from ideas to execution. Analytics used in this way provides full lifecycle support for business during all stages of decision-making and execution. The domain of business analytics is becoming recognized and established as a distinct profession. Many companies have created specialized business analytics teams, and several educational institutions offer courses and degrees in analytics. The people in these groups draw upon Operations Research, Statistics, and the Information Technology practices for Business Intelligence, Analytics & Optimization. Practitioners, academics, and consultants are working craft the concepts, processes, and structures needed to establish business analytics capabilities in their specific organizations. This book offers a set of proven concepts, processes, and structures that can help organizations to set up and evolve their analytics capabilities. The word "analytics" conjures up different images for different people depending on the function that they work in. Business and academic organizations share an enthusiastic appreciation of the realm of business analytics, but they do not necessarily have a common understanding of all that it comprises. This divergence presents organizational challenges in terms of organizational design, roles, skills development planning, educational needs, and career paths in analytics organizations. Effective application of analytics involves a confluence of traditional business, mathematical modeling and information technology capabilities. This book provides a framework for the effective interplay of these capabilities to go from ideas to execution. The framework for business analytics is also used to embed the use of business analytics into the business culture. It lays out the approach for analytics and provides guidance on h.

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