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The business and marketing environment

Author: Adrian Palmer; Ian Worthington
Publisher: London ; New York : McGraw-Hill Book Co., ©1992.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Attempts to explain and analyze the two types of environment crucial to the success of the business organization: the business' internal environment and the wider environment within which the  Read more...

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Additional Physical Format: Online version:
Palmer, Adrian.
Business and marketing environment.
London ; New York : McGraw-Hill Book Co., c1992
(OCoLC)891407591
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Adrian Palmer; Ian Worthington
ISBN: 0077074424 9780077074425
OCLC Number: 25509014
Description: xiii, 257 p. : ill., map ; 25 cm.
Responsibility: Adrian Palmer and Ian Worthington.
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