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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
John Deeks |
| ISBN: | 0899307914 9780899307916 |
| OCLC Number: | 26762824 |
| Description: | x, 256 p. ; 25 cm. |
| Contents: | Ch. 1. Introduction: Business, the Third Culture -- Ch. 2. Business, Society and Culture -- Ch. 3. The Market: From Moral Pariah to Moral Principle -- Ch. 4. Technology: From Tool to Talisman -- Ch. 5. The Languages, Signs and Symbols of the Business World -- Ch. 6. Image and Reality in the Cartoon World of the Business Executive -- Ch. 7. The Business of Literature and the Literature of Business -- Ch. 8. Fashion and Society -- Ch. 9. "There's No Fashion If Nobody Buys It" -- Ch. 10. Packaged Authenticity: Tourism and Culture -- Ch. 11. Sport: "It Is Not Like American Business, It Is American Business" -- Ch. 12. Schemes for Dreams: Commerce and Culture. |
| Responsibility: | John Deeks. |
| More information: |
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