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Business and the culture of the enterprise society

Author: John Deeks
Publisher: Westport, Conn. : Quorum Books, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This work highlights the influence of business on culture and traces the increasingly dominant role that business plays in shaping social and cultural experiences. It argues that in the contemporary  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Deeks
ISBN: 0899307914 9780899307916
OCLC Number: 26762824
Notes: Author is associate professor of management studies and labour relations, Auckland University.
Description: x, 256 p. ; 25 cm.
Contents: Ch. 1. Introduction: Business, the Third Culture --
Ch. 2. Business, Society and Culture --
Ch. 3. The Market: From Moral Pariah to Moral Principle --
Ch. 4. Technology: From Tool to Talisman --
Ch. 5. The Languages, Signs and Symbols of the Business World --
Ch. 6. Image and Reality in the Cartoon World of the Business Executive --
Ch. 7. The Business of Literature and the Literature of Business --
Ch. 8. Fashion and Society --
Ch. 9. "There's No Fashion If Nobody Buys It" --
Ch. 10. Packaged Authenticity: Tourism and Culture --
Ch. 11. Sport: "It Is Not Like American Business, It Is American Business" --
Ch. 12. Schemes for Dreams: Commerce and Culture.
Responsibility: John Deeks.

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